How to Plan a Lookbook Photoshoot: Complete Guide

If you’ve ever wondered how to plan a lookbook photoshoot, this complete guide is exactly what you need. I’m Kristine Di Grigoli Paige, a fashion catalogue and lookbook photographer based in Philadelphia and London, and after years of producing high-impact fashion campaigns for brands, designers, and boutiques, I know just how much goes into crafting a lookbook that truly stands out—both online and in print.

Whether you’re a boutique owner launching a new collection, a clothing line expanding your e-commerce visuals, or a creative director looking to update a brand’s image, planning your lookbook photoshoot makes all the difference in the final product. Here’s my step-by-step process to ensure your shoot is smooth, stress-free, and delivers the images you need to sell your story.

1. Define the Vision and Goals

When starting your lookbook shoot, the first step is to be crystal clear about your vision. Is this lookbook for your website, printed marketing, social media, or all three? Are you telling a seasonal story (holiday, resort, SS24 drop), launching new styles, or building a timeless brand image? Knowing your goals changes how I, as your photographer, approach the mood, shot list, and even the lighting and locations.

2. Build an Inspiring Moodboard

Every successful lookbook photography shoot I’ve worked on begins with a solid moodboard. I work closely with clients to pull inspiration from Pinterest, runway shows, magazine editorials, and even local Philly or London aesthetics. A curated, visual moodboard means everyone—from stylist to models to makeup artist—is on the same page.

3. Create a Detailed Shot List

Lookbooks are all about variety and storytelling. I ask every client to list the looks, key outfits, hero pieces, and any special shots (accessories, branded details, packaging) they want to include. My shot lists include:

• Full-length and half-length looks

• Creative close-ups (textures, fabrics)

• Model interactions (movement, location, lifestyle shots)

• Flat lays or ghost mannequin shots, if needed for e-comm

4. Assemble the Dream Team

The secret to a seamless lookbook shoot? The right people. My studio in Center City, Philadelphia, is fully set up for professional styling and makeup—and I only partner with wardrobe stylists and artists who “get” your brand vision. As for models, I offer agency connections and work closely with phillyfaces.com for lifestyle talent, or can build a custom team in London, too.

5. Scout Locations Well In Advance

Shooting in studio gives you consistency and control (especially if you want clean catalog images), but lifestyle lookbook shoots in and around Philadelphia, the Main Line, or London’s vibrant streets bring extra energy and authenticity to your brand. I regularly scout and keep a list of city rooftops, colorful murals, classic rowhomes, industrial lofts, and even hidden parks. The right location can transform the entire lookbook.

6. Plan the Details—Wardrobe, Props, and Pet “Extras”

Clients are always amazed at what a difference the right wardrobe choices and props make. From curated accessories to show-stopping jackets (like the orange Mongolian coat from my Notting Hill shoot!), every piece matters. And yes, my own rescue dog Nina is available for brands who want to add a memorable pet-friendly touch.

7. Prepare for the Day—Checklist & Timeline

No detail is too small the morning of a lookbook shoot! I supply clients with a checklist:

• Finalized shot list

• Outfits steamed/labeled in order

• Model call times set

• Makeup & styling setup confirmed

• Snacks, water, steamer, pins, and double-sided tape at the ready

• Weather backup plan for on-location shoots

We keep to a timed schedule, but also leave space for spontaneous magic.

8. Direct, Collaborate, & Capture Authenticity

On shoot day, my approach is professional but relaxed—I guide models for both movement and natural looks, collaborate with stylists on-the-fly, and encourage everyone to bring extra energy and creativity. The best lookbook images happen when everyone feels comfortable experimenting while still hitting the hero shots.

9. Review, Select, and Retouch

After the shoot, I offer clients a proofing gallery online so they can make selections. Every final image is professionally retouched—skin, color, backgrounds—all optimized for web and print. For brands needing quick ecommerce uploads, I provide images cropped and sized, with ALT text for SEO.

10. Launch and Promote

Once your lookbook images are delivered, it’s time to share—update your website, send to retailers, tease on Instagram, TikTok, and via email marketing. I can help you design reels and carousels, so you get the absolute most out of your lookbook investment.

Ready to plan your lookbook photoshoot?
As a Philly and London-based fashion and lifestyle photographer, I’d love to guide you through the process, collaborate on your next campaign, or simply answer questions if you’re stuck. Contact me directly or check out my Services page for more info—and let’s make your brand shine this season!