Planning Your Brand's First Photoshoot
If you’re preparing to launch your business or collection, “Planning Your Brand’s First Photoshoot” can feel both exciting and overwhelming. I’m Kristine Di Grigoli Paige, a commercial and fashion photographer with studios in Philadelphia and London, and I’ve helped countless brands—large and small—create their very first professional imagery. Trust me, the investment is worth it: your photos are the heartbeat of your website, social media, and campaigns.
Whether you’re a designer, boutique owner, beauty entrepreneur, or just starting out, here’s my personal guide to making your debut photoshoot a total success.
1. Know Your Brand Story and Goals
Before you reach for your camera, get clear on your brand values and target audience. What do you want customers to feel when they see your content—luxury, approachability, energy, innovation, trust? Jot down inspiration, make a mood board, and write a simple vision statement. This will inform every creative decision, from color palette to styling.
2. Decide What to Photograph
Make a list of all the shots you’ll need: hero images for your homepage, product shots for your shop, lifestyle portraits for social, or campaign images for ads. Think through your must-haves and nice-to-haves. Prioritize—don’t overextend on Day 1! I always recommend a balanced mix: clear product images, lifestyle content, and a few creative “wow” shots that show your vibe.
3. Choose a Skilled Photographer (and Collaborators)
A professional photographer does more than point and shoot—they help shape your creative vision and walk you through the process. Look for someone whose style matches your brand and who offers help with location scouting, styling, or retouching. (If needed, I connect clients to trusted stylists, HMUAs, or even on-brand models from local agencies and phillyfaces.com.) Always check portfolio samples and reviews.
4. Schedule and Prep
Pick a date that gives you time to organize details. Secure your locations—studio, store, park, or rental. I have a fully equipped studio in Center City Philly and access to amazing lifestyle spots around town. Prep your products for camera-readiness: steam clothing, polish accessories, and check for any defects. For people shots, confirm model availability or prep yourself (rest, hydrate, bring multiple outfits, and plan makeup).
5. Plan Your Shot List and Logistics
Before the big day, create a shot list: what products, who (which model or staff), where, what props are needed, any mood or pose notes. Organize items by priority so you don’t forget your main “money shots.” Share this with your photographer and team. Confirm call times, backup plans for weather if shooting outdoors, and who’s responsible for wardrobe, snacks, and playlist!
6. Trust the Process (and Enjoy It!)
The day of your first brand photoshoot, bring openness and flexibility. Some of the best images come from spontaneity—so let yourself have fun! I always encourage clients to sneak peeks at the images as we go, make suggestions, and ask questions. Get excited: your brand is about to become real in the eyes of your audience!
7. After the Shoot: Review, Select, and Celebrate
Within a few days, you’ll usually get a proofing gallery to select your favorites. Ask for web, print, and social media versions so you’re ready to roll. Get feedback from friends, mentors, or your marketing team. Remember, professional photos are an investment in your brand identity, attracting customers, collaborators, and press.
Final Thoughts on Launching Your Brand’s Visuals
Planning your brand’s first photoshoot is something you only do once—so make it count! If you want expert help, creative guidance, or even a custom shoot in Philly, London, or beyond, I’d love to collaborate. Reach out for a consult and let’s make your launch unforgettable.
