From Philly to London Light

From Philly to London light, the transition of a fashion season requires more than just a camera—it requires a director’s technical reflex. My experience at Philadelphia Fashion Week this year was a profound reminder that the runway is a high-speed laboratory. Between the blistering pace of the models and the raw, unpredictable lighting environment, the challenge wasn't just to "get the shot," but to find the soul of the garment in less than a fraction of a second.

As a photographer with 20 years of studio science behind me, I’ve learned that chaos is where technical precision shines. While the runway directives this year prioritized continuous motion over traditional posing, my focus shifted to the "pocket"—that singular moment where fabric, silhouette, and light align. It was in this pursuit that I connected with Pratum, an exceptional label based in the UK.

The Pratum collection immediately stood out for its intricate textures and sophisticated use of transparency. Even in a fast-moving environment, the sheer garments demanded a level of lighting detail that the runway couldn't fully provide. By isolating those kinetic movements, I was able to capture the essence of the collection—a feat that has now blossomed into an official collaboration for my upcoming production season in London this September.

For Philadelphia designers, this serves as a testament to my "Zero-Failure" workflow. Whether I am shooting a high-volume technical catalog or a cinematic editorial, my goal is to provide a brand with assets that work for the entire year, regardless of the production hurdles. Moving into the UK market for the Fall 2026 season allows me to bring that international, high-editorial edge back to my home studio in Philly.

I am currently opening my calendar for London Fashion Week collaborations and local technical studio sessions. In a world increasingly crowded by generic imagery, I specialize in the science of movement and the art of the international brand story.