Case Study: Tyndale USA

360° Ghost Mannequin & Studio Fashion Campaign

Young woman wearing a navy hoodie with a name tag and sitting in front of a white background.
A man with short curly hair and a beard standing on a white platform, wearing a navy blue jacket, beige cargo pants, and brown boots, smiling at the camera.
A woman in a yellow safety high-visibility shirt with reflective stripes, dark blue jeans, brown boots, holding a white safety helmet in her right hand, standing on a circular white platform.
Back view of a man wearing a navy jacket, beige cargo pants, and brown shoes, standing on a white circular platform against a white background.
A navy blue long-sleeve shirt with a buttoned collar and a chest pocket.
Orange safety hoodie with reflective stripes, a front pocket, and a black adjustable drawstring hood.
Blue long-sleeve button-up shirt with pockets and shoulder epaulets.
Beige long sleeve athletic shirt with raglan sleeves.

Client:

Tyndale USA (Protective Workwear/Apparel)

Scope of Work:

  • Over 200 garments photographed for digital catalog & e-commerce

  • 360° ghost mannequin technique for invisible, immersive product spins

  • In-studio fashion shoot with models—integrating 360° interactive views

The Challenge

Tyndale, a leader in American-made safety and protective workwear, needed a fresh, modern approach to update their entire apparel catalog for both web and print. Their goals were:

  • To provide retail and industry buyers with a clear, interactive view of every garment

  • To transition from basic static product images to true 360° visualization—improving shopper engagement and sales

  • To elevate their brand image with new campaign images, featuring real models in a studio environment—showcased in both traditional and interactive 360° formats

Our Solution

1. 360° Ghost Mannequin Photography

  • Planned and executed a high-volume, high-consistency workflow to process over 200 unique garments (from heavy-duty coveralls, flame-resistant jackets, to specialty pants and shirts)

  • Each item was prepped, styled, and photographed on invisible mannequins—yielding a seamless “floating” effect for a true all-angles product view

  • Captured 24 spin frames per garment, carefully retouched, and optimized for e-commerce integration

2. In-Studio Fashion Campaign with Models

  • Selected professional models representing Tyndale’s diverse customer base (men/women, working professionals)

  • Designed and directed a clean, brand-representative studio campaign

  • Created both standard hero shots and innovative interactive 360° model spins, so shoppers could visualize fit, fabric, and details “in motion”

Key Results

  • Comprehensive Catalog Update: Tyndale’s digital and print catalogs now feature immersive, interactive 360° spins for every major product—raising the bar for the workwear apparel sector

  • Increased Engagement: The new product visuals resulted in longer page visits, better understanding of garment features, and improved user experience on the Tyndale online store

  • Brand Image Uplift: The studio model campaign—with 360° model spins—reinforced Tyndale’s industry leadership and modernized their customer-facing brand

  • Efficient Production: Delivered over 200 garments (ghost mannequin + model shoots + full post-production) on schedule and within budget despite high technical complexity

“Due to the client’s current web relaunch, the full project will be viewable on the official Tyndale site soon.”

Services Provided

  • High-volume ghost mannequin photography (studio-based)

  • 360° spin production & compositing

  • Studio campaign photography with models

  • Interactive media export & delivery

  • Image optimization and e-commerce consulting

Interested in 360° Catalogs or Campaign Photography?

Fill out Form to discuss how your brand can achieve the same immersive results—studio or on location, Philly, London, or beyond!